...projects have led to new trial signups, more and better sales conversations, and a valuable partnership with a Fortune 500 company... We've already done multiple projects, and I'm looking forward to working with him again!
Clearbit is setting a new standard in business intelligence and data enrichment. Airbnb, Asana, Atlassian, and 1000+ other businesses rely on accurate and up-to-date data from Clearbit to make sales and marketing decisions.
Clearbit initially approached Zavzen with the goal of creating a single landing page. Over the course of multiple projects, the scope evolved into the following goals:
Working with Clearbit began, like all Zavzen projects, by developing a deep understanding of the organization, audience/users, and competitors. Zavzen discovered that the audience was primarily driven, young, and predominantly male salespeople and marketers. Digging deeper into their motivations informed us that design decisions had to appeal to both a logical focus on numbers as well as the passion for using the freshest tools and technology. Discussions with the organization revealed a number of customer acquisition channels. Clearbit reached their audience through inbound marketing, sales outreach, and a combination of paid and organic traffic. Having multiple touchpoints provided the potential for individual projects to serve as both conversion-focused landing pages and sales reference material.
Researching competitors revealed similar language and abstract imagery across the industry. This gave Clearbit a great opportunity to differentiate through both tone and visuals. With a goal in mind and an understanding of the business, design decisions could now be made effectively.
Clearbit had a huge opportunity when a competitor to their data enrichment platform was shutting down. Users were looking for a new solution, but they didn't have an effective way to reach those customers. Zavzen and Clearbit worked together to create a resource specifically targeting users coming from this former competitor. This solution generated leads for their free trial as well as being a tool for the Clearbit sales team to reference while speaking to higher-value prospects.
Clearbit faced the challenge of communicating with three separate audiences: sales, marketing, and developers. Through a 'Data-Driven Sales' guide and in-depth API documentation, their content marketing spoke effectively to 2/3 of those audiences. However, they needed a way to connect with marketers. By working with Zavzen to create a resource specific to B2B marketers, they were able to better reach their potential buyers.
When data is the lifeblood of your business, understanding the quality and coverage of that data becomes vitally important. Clearbit needed a way to describe the details of how their data was gathered and verified. By understanding where data was coming from, they could establish trust with potential customers.
Over the course of multiple projects, Clearbit was able to:
In addition to helping companies like Clearbit connect with prospects through their marketing, I’ve also helped a number of B2B business improve their web applications to increase customer engagement and reduce churn, which you can read about here.
We choose to work with Bryan because of his strong design sense and familiarity with the B2B/Salesforce world. Our initial project has evolved into an ongoing relationship, and these ongoing projects have led to new trial signups, more and better sales conversations, and a valuable partnership with a Fortune 500 company.
Bryan understands both the business and technical sides of design and communicates effectively with both our marketing and development teams. Because he designed with our development team in mind, we were able to decrease our development time considerably.
He was able to adapt to existing style constraints while still pushing the brand forward, ensuring our design speaks directly to our audience. In areas outside of his expertise, Bryan was able to connect us with other contractors in his network. It's been a pleasure working with Bryan, and I'm looking forward to working with him on future projects.
By looking over the design of your marketing site and application, we can diagnose potential reasons why users choose to stop using your product or don't sign up in the first place. After a 30 minute phone conversation with me, you will:
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