Design to connect your B2B SaaS business with your current and future users

We provide research-based product and marketing design to help you align business goals and user goals. Efficient, effective, and excited users are the best salespeople, marketers, and product experts for your business. With aligned goals, you both win!

Through thoughtful marketing design, my client, Clearbit, signed up users, connected with multiple audiences, and made sales calls more effective

My client Clearbit had a huge opportunity when a competitor to their data enrichment platform was shutting down. Users were looking for a new solution, but Clearbit didn't have an effective way to reach those customers. Zavzen worked closely with Clearbit to create a resource specifically targeting users looking for a new solution. This generated leads for their free trial as well as being an effective tool for their sales team to reference while speaking to higher-value prospects.

Additionally, Clearbit faced the challenge of communicating with three distinct audiences: sales, marketing, and developers. Through a 'Data-Driven Sales' guide and in-depth API documentation, their content marketing spoke effectively to 2/3 of those audiences. However, they needed a way to connect with marketers. By working with Zavzen to create a targeted content marketing resource, they were able to better reach their potential B2B marketing buyers.

Through our partnership, Clearbit has improved their marketing and sales efforts by reaching new users, improving sales conversations, and differentiating from competitors.

Working with Zavzen, you will get...

Research-based product design.
Focus on retention and revenue rather than shadows and serifs.
Consistency across multiple platforms and products
Coordinated messaging to target multiple audiences
Understanding of complex applications and long sales cycles.
Insight into how marketing, onboarding and product fit together.
End-to-end communication. Design starts before the first sketch and isn’t complete until it’s live.

Climbcation improved a complex, data-driven process by 4x with a complete design overhaul

I was particularly happy with the UX engineering that went into the submit location page. Bryan cut the time to complete that process down by 75%. It took about 20-25 minutes before. Now it takes ~5 minutes!

Super easy to work with. Well suited to work with technical folks since we can have a deeper conversation on why things work the way they do. You have a solid technical understanding on how UX works, and the UI was just a bonus. ...and the logo is kick ass!

Daniel Sauerbrun
Founder @ Climbcation

Limited-availability, complementary marketing and product design diagnostic

By looking over the design of your marketing site and application, we can diagnose potential reasons why users choose to stop using your product or don't sign up in the first place. After a 30 minute phone conversation with me, you will:

  • Understand how design can more effectively connect your product and marketing with users and leads
  • Discover how to bridge the gap between someone finding your product and excited, high LTV users by ensuring your marketing, onboarding, and product all work together seamlessly 
  • Have a list of ideas for using design to improve user acquisition or reduce churn.

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