Who I've worked with...
How I work...
📊 Data, research, and testing
Quantitative, qualitative, and even anecdotal information are all part of the equation. Three years building the growth team and PLG motion at a product analytics company will do that to you 😀
👨🏫 Mentoring and enabling other designers
Leveling up the whole team is the fastest way to level up a product. When everyone is on the same page and moving in the same direction, everything becomes easier
🏢 Connecting business and user goals
Closely aligning customer value and revenue generation makes everyone happier. Transparent pricing, upsells, and expectations build trust and create repeat customers and advocates.
🧠 Involving the whole team from the start
Every person has a different perspective and knowledge set. Each of those are necessary to target the right problem and get to the right solution... plus would it be a real design portfolio without saying something about "first-principles"?
✅ Sweating the small stuff
Quick wins, paper cuts, polish, design debt... whatever you call them, they matter. Every piece of a product that isn't designed is still a design choice. Here's more about how I approach this.
🏃♂️ Motion, animation, and micro-interactions
These subtle cues not only make a product more inviting, they can actually make it easier to use. I literally taught the course on this stuff (and have had >3000 designers sign up!)
Projects I've worked on...
Who I am...
How I got here
Thought I was going to become an 🏗️ architect
Became a 💻 digital product designer because architecture is 🏛️ 90% bureaucracy and 🎨 10% design
Did startups in the 🌁 Bay Area, freelance in 🏔️ Alaska, and remote work in 🦞 Maine
🤝 Partnered with you and your team?
Who I am outside of work
Design is a big part of my personal life as well as my professional life. I’m certainly biased, but I’ve designed some pretty cool stuff outside of digital products too 👈
Any given weekend, there’s probably a pretty good chance I’m wandering around the 🌲 woods, playing with my 🐶 dog, or riding my 🚴♂️ bike.