My client Clearbit had a huge opportunity when a competitor to their data enrichment platform was shutting down. Users were looking for a new solution, but Clearbit didn't have an effective way to reach those customers. Zavzen worked closely with Clearbit to create a resource specifically targeting users looking for a new solution. This generated leads for their free trial as well as being an effective tool for their sales team to reference while speaking to higher-value prospects.
Additionally, Clearbit faced the challenge of communicating with three distinct audiences: sales, marketing, and developers. Through a 'Data-Driven Sales' guide and in-depth API documentation, their content marketing spoke effectively to 2/3 of those audiences. However, they needed a way to connect with marketers. By working with Zavzen to create a targeted content marketing resource, they were able to better reach their potential B2B marketing buyers.
Through our partnership, Clearbit has improved their marketing and sales efforts by reaching new users, improving sales conversations, and differentiating from competitors.
I was particularly happy with the UX engineering that went into the submit location page. Bryan cut the time to complete that process down by 75%. It took about 20-25 minutes before. Now it takes ~5 minutes!
Super easy to work with. Well suited to work with technical folks since we can have a deeper conversation on why things work the way they do. You have a solid technical understanding on how UX works, and the UI was just a bonus. ...and the logo is kick ass!
By looking over the design of your marketing site and application, we can diagnose potential reasons why users choose to stop using your product or don't sign up in the first place. After a 30 minute phone conversation with me, you will:
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